![People said I was ruining this company': John Schoolcraft on the transformation of Oatly — The Challenger Project | The Home of Challenger Brands People said I was ruining this company': John Schoolcraft on the transformation of Oatly — The Challenger Project | The Home of Challenger Brands](https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1474898773010-5QQMIXVZ4XRDRCFS5NW4/image-asset.jpeg?format=500w)
People said I was ruining this company': John Schoolcraft on the transformation of Oatly — The Challenger Project | The Home of Challenger Brands
![Oatly on Twitter: "@novapoochyena Hi Glace97! They are mostly inside the yellow piece with white stripes. Tucked together with office supplies and the like. Might be some in the white dotted black Oatly on Twitter: "@novapoochyena Hi Glace97! They are mostly inside the yellow piece with white stripes. Tucked together with office supplies and the like. Might be some in the white dotted black](https://pbs.twimg.com/media/EJarOWeW4AAWZE_.png)
Oatly on Twitter: "@novapoochyena Hi Glace97! They are mostly inside the yellow piece with white stripes. Tucked together with office supplies and the like. Might be some in the white dotted black
![Oatly Group Stock (OTLY): Better-For-You Brand In The Making, But A Better Investment? | Seeking Alpha Oatly Group Stock (OTLY): Better-For-You Brand In The Making, But A Better Investment? | Seeking Alpha](https://static.seekingalpha.com/cdn/s3/uploads/getty_images/1319118138/image_1319118138.jpg?io=getty-c-crop-16-9)
Oatly Group Stock (OTLY): Better-For-You Brand In The Making, But A Better Investment? | Seeking Alpha
![Plant-based milk by numbers, US retail: Oat milk and pea milk up double digits, almond milk and soy milk flat Plant-based milk by numbers, US retail: Oat milk and pea milk up double digits, almond milk and soy milk flat](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2022/07/25/plant-based-milk-by-numbers-us-retail-oat-milk-and-pea-milk-up-double-digits-almond-milk-and-soy-milk-flat/15622905-3-eng-GB/Plant-based-milk-by-numbers-US-retail-Oat-milk-and-pea-milk-up-double-digits-almond-milk-and-soy-milk-flat.jpg)
Plant-based milk by numbers, US retail: Oat milk and pea milk up double digits, almond milk and soy milk flat
![Oliver Czok on Twitter: "Smart! @oatly products will be labelled with a number that defines the amount of CO2e they generate. #HeyFoodIndustryShowUsyourNumbers https://t.co/AVCc1dJ0Bv" / Twitter Oliver Czok on Twitter: "Smart! @oatly products will be labelled with a number that defines the amount of CO2e they generate. #HeyFoodIndustryShowUsyourNumbers https://t.co/AVCc1dJ0Bv" / Twitter](https://pbs.twimg.com/media/EDnMpRJW4AA-E0v.png)
Oliver Czok on Twitter: "Smart! @oatly products will be labelled with a number that defines the amount of CO2e they generate. #HeyFoodIndustryShowUsyourNumbers https://t.co/AVCc1dJ0Bv" / Twitter
![Oatly's campaign 'Hey Food Industry Show Us Your Numbers' Source: The... | Download Scientific Diagram Oatly's campaign 'Hey Food Industry Show Us Your Numbers' Source: The... | Download Scientific Diagram](https://www.researchgate.net/publication/342119644/figure/fig4/AS:963464235335680@1606719182171/Oatlys-campaign-Hey-Food-Industry-Show-Us-Your-Numbers-Source-The-author-May-6-2019.jpg)