![Heads Up - Google Analytics is now Deleting Historical Data (Unless You Tell It Not To) | Builder Society Heads Up - Google Analytics is now Deleting Historical Data (Unless You Tell It Not To) | Builder Society](https://i.imgur.com/0749YrD.png)
Heads Up - Google Analytics is now Deleting Historical Data (Unless You Tell It Not To) | Builder Society
![Simo Ahava on Twitter: "Ever wondered what happens when @GoogleAnalytics flags your property for PII (Personally Identifiable Information)? You get served with a Data Deletion Request, which lets you explain what happened. Simo Ahava on Twitter: "Ever wondered what happens when @GoogleAnalytics flags your property for PII (Personally Identifiable Information)? You get served with a Data Deletion Request, which lets you explain what happened.](https://pbs.twimg.com/media/DieMAXAWAAAPMbd.jpg)
Simo Ahava on Twitter: "Ever wondered what happens when @GoogleAnalytics flags your property for PII (Personally Identifiable Information)? You get served with a Data Deletion Request, which lets you explain what happened.
![Deleting a Data Stream in Google Analytics 4 (GA4) // What happens? Can you get your data back? - YouTube Deleting a Data Stream in Google Analytics 4 (GA4) // What happens? Can you get your data back? - YouTube](https://i.ytimg.com/vi/yn4wvoLpLGU/maxresdefault.jpg)