![We're in a bumpy part of the ride' – Superdry founder on fashion's ups and downs | Superdry | The Guardian We're in a bumpy part of the ride' – Superdry founder on fashion's ups and downs | Superdry | The Guardian](https://i.guim.co.uk/img/media/c0d2e350a3d73287024cee14714127719f1acb9d/0_353_5366_3220/master/5366.jpg?width=1200&quality=85&auto=format&fit=max&s=cfcae6afc717086fd28adf2db3633d93)
We're in a bumpy part of the ride' – Superdry founder on fashion's ups and downs | Superdry | The Guardian
![Superdry: The “Japanese” fashion brand that most Japanese people have never even heard of | SoraNews24 -Japan News- Superdry: The “Japanese” fashion brand that most Japanese people have never even heard of | SoraNews24 -Japan News-](https://soranews24.com/wp-content/uploads/sites/3/2015/11/top1.jpg)
Superdry: The “Japanese” fashion brand that most Japanese people have never even heard of | SoraNews24 -Japan News-
![TIL that SuperDry is actually a UK-based company that writes Japanese text on its clothing to emulate the practice of Japanese clothing companies that write meaningless English words on their clothes to TIL that SuperDry is actually a UK-based company that writes Japanese text on its clothing to emulate the practice of Japanese clothing companies that write meaningless English words on their clothes to](http://i.imgur.com/A3hhvhA.jpg)
TIL that SuperDry is actually a UK-based company that writes Japanese text on its clothing to emulate the practice of Japanese clothing companies that write meaningless English words on their clothes to
![Superdry: The “Japanese” fashion brand that most Japanese people have never even heard of | SoraNews24 -Japan News- Superdry: The “Japanese” fashion brand that most Japanese people have never even heard of | SoraNews24 -Japan News-](https://soranews24.com/wp-content/uploads/sites/3/2015/11/img_5917.jpg)